Photograph by Mike Miriello (’09M)
Paying it Forward

‘Madison Moment’ spurs generous alumni to support art faculty and staff

Updikes are driving forces behind new Beck Faculty Fellowship 

Tina Updike ('73) grew up taking art classes at Walter Johnson High School in Bethesda, Maryland, inspired by her mother who was an artist. “Mom started out doing pencil work … very detailed, beautiful sketches … and then moved to painting. She mainly worked in oils and then switched to acrylics, which were less expensive, as they became popular.” 

According to Tina, her mom won several first-prize awards in local art shows in the Washington, D.C., area—and even designed the stained-glass window in the chancel of North Bethesda United Methodist Church, where Tina would marry Phillip Updike ('73) in 1974.

Tina’s mother, who was an artist, designed the stained-glass window behind the altar in the chancel of the church.
(Photo: Courtesy of Tina (’73) and Phil (’73) Updike)

Tina and Phil met on a blind date during their freshman year at Madison. Tina “wanted to be an art teacher in the public school system, and Madison College was known for its teacher training.” She had discovered the college after driving with her dad to take one of her three sisters back to college in West Virginia.

Phil hailed from Harrisonburg and came from a family of six children. He started out studying accounting but changed his major to marketing when the degree was created during his sophomore year. Phil would go on to graduate as one of the first marketing majors from the College of Business in 1973. The same year, Tina graduated with a studio art degree, a teaching certification and a minor in art history from the School of Art and Art History (now the School of Art, Design and Art History).

As new alumni, Tina and Phil made a pact to live wherever one of them could find a full-time job first. Phil landed a marketing position with WHSV-TV in Harrisonburg, and soon after Tina was hired by Madison College’s School of Art and Art History as the visual resources specialist after a serendipitous encounter with her former art history professor, Martha Caldwell. 

“I ran into Dr. Caldwell on the Quad and told her I was looking for work,” Tina recalled. “She told me the art department had recently hired someone for the newly created visual resources specialist position. Later that day, the woman who had accepted the job changed her mind, and I was offered it based on my academic transcripts.”

Tina began as a visual resources specialist on Sept. 1, 1974, and went on to serve in the position for 38 years. During her tenure, Tina envisioned and helped to implement the Madison Digital Image Database, a digital library of more than 120,000 images. She, along with art history professor Kathleen G. Arthur, earned a JMU technology grant from the Center for Instructional Technology to develop a digital image database for classroom teaching and the study of art history in 1997. 

“I think at some point, every one of us who comes through JMU arrives at a ‘Madison Moment,’ when we realize what we received at the university is invaluable. The only way to represent that Madison Moment fairly is to look at what can be done to perpetuate those types of moments for others in the future."
Phil Updike ('73)

Tina worked with CIT staff members Craig Baugher, Kevin Hegg and Andreas Knab to create an image archiving and multimedia teaching web application, and MDID launched for use by JMU students and faculty in Fall 1998. 

Three years later, MDID was made available as a freely distributed open-source application software that institutions could use to house their own digital images. MDID is now an educational tool used by several hundred institutions worldwide.

In 2002, with Tina continuing her work on MDID and Phil having transitioned into a career in real estate, the couple decided to establish a gift at their alma mater to support professional development opportunities for faculty and staff in the School of Art, Design and Art History. They contacted the JMU Foundation and learned that interest accrued from a professorship would eventually allow them to provide SADAH with a steady pool of funding for such opportunities. Tina and Phil created the Paul and Lillieanna Beck Professorship with an estate commitment in honor of Tina’s parents.

“They were thrilled and honored,” Tina said of her parents’ response to the establishment of the professorship in their name. After Tina and her sisters left home, her mom, Lillieanna, pursued her artwork and graduated with a certificate from the Corcoran School of the Arts and Design at the George Washington University. Her dad, Paul, had a 50-year career as a certified public accountant. Tina’s parents bought a second home at Massanutten and traveled from Bethesda “quite often” before fully retiring in the Shenandoah Valley. 

“They loved JMU,” Tina said. “They went to plays, art shows, summer dinner theatre and Holidayfest at the Forbes Center.” 

Lillieanna died in 2010, the same year the Forbes Center opened; Paul died in 2016. Lillieanna’s paintings can be seen throughout the Updikes’ home, in family members’ residences and in the community at Sentara RMH Medical Center as well as Brookdale Senior Living, where Tina’s parents lived for many years.

Over the years, funding provided by the professorship has afforded many opportunities for art faculty and staff to further their teaching and development. In 2020, Tina and Phil learned that the fund balance for the professorship had reached the fellowship level, and they decided to offer the inaugural Paul and Lillieanna Beck Faculty Fellowship. The Beck Faculty Fellowship will be presented annually to a full-time faculty member in SADAH who shares a vision for the visual arts on campus and in the surrounding community. A fellow must be deeply involved with JMU students, giving them opportunities to learn and thrive, and a leader who advances the visual arts in Harrisonburg and Rockingham County.

Susan Zurbrigg, a professor in the School of Art, Design and Art History and director of diversity, equity and inclusion for the College of Visual and Performing Arts, is the first recipient of the Beck Faculty Fellowship.

Art professor, painter and diversity leader Susan Zurbrigg was selected by JMU’s College of Visual and Performing Arts as its first Beck Faculty Fellowship recipient. She joined JMU in 2000 and is the director of diversity, equity and inclusion initiatives for the college. Tina worked with her for 12 years before retiring with the staff emerita designation in 2012, and Phil knew her as a real estate client. 

“Susan has made an impressive impact on her students, her faculty colleagues and the Harrisonburg/Rockingham community. She is bringing to the forefront the history of the African-American population in our local area, which is so important,” Tina said. “In light of what is taking place in America, Susan’s work with the CVPA, JMU students and art students in the public schools is vital,” Phil added.

Tina and Phil remain actively committed to JMU. Tina serves as chair of the Staff Emeriti Association, and together they are charter members of the President’s Council and longtime Duke Club members. Phil recently completed a three-year term as membership chair on the JMU Lifelong Learning Institute Advisory Board.

“I think at some point, every one of us who comes through JMU arrives at a ‘Madison Moment,’ when we realize what we received at the university is invaluable. The only way to represent that Madison Moment fairly is to look at what can be done to perpetuate those types of moments for others in the future,” Phil said. “Whether it’s $25, $250 or $500, there are a lot of ways to help, and no amount is too small.” 

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